Creative marketing for properties worth investing in.
Property and place marketing specialists for shopping centres, retail parks and mixed-use developments — one team covering strategy, events, brand identity, websites and social media from first brief to long-term care.
Built around the work, not the agency.
We started The Marketing Addition because we kept watching well-located, well-managed properties lose their edge in the gap between agencies. A considered leasing strategy that never became a compelling brand. A standout family event that disappeared from the feed a day later. A sharp campaign undone by a website built by someone who had never visited the site.
So we created something special — built specifically for landlords, asset managers and leasing teams who need one team across strategy, events, branding, web and social. We work on shopping centres, retail parks and mixed-use developments. Every project run by the person who pitched it, and finished by the people who started it.
Four ideas we hold the work against.
Strategy first, always.
Every visual, word and event is in service of an answer to a question your property is working to answer.
Craft is the standard.
Things are done properly. Spaced properly. Built properly. Even the parts no one sees up close.
Quiet over loud.
We'd rather a slow, considered idea than a fast, derivative one — and we've yet to be talked out of it.
Beyond delivery.
We stay close long after the work is handed over. Properties evolve — the team that helped build the brand should still be there when they do.
Want to work with us?
Get in touch and we can explore how we could support your property — whether that be full service marketing, brand, events, tenant engagement or leasing.
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